About
The story behind Simply Alice
Where passion meets precision
I started Simply Alice Events with a simple belief: that the most memorable moments in life deserve to be celebrated with intention, elegance, and a touch of the unexpected.
After working on luxury superyachts and then moving to London to specialise in events, I launched my own practice to offer something I felt was missing — a truly personal approach to event planning where no detail is too small and no vision is too ambitious.
Today, I work with a small, trusted network of artisans, caterers, and venue partners to bring each client's story to life. Every event is bespoke, every relationship is genuine, and every celebration is crafted with care.
My approach
Bespoke by Design
No templates, no shortcuts. Every event is designed from a blank page around your story, your guests, and your vision.
Calm Under Pressure
The best events feel effortless. Behind the scenes, I manage every detail so you can be fully present in the moment.
Trusted Partnerships
I work exclusively with venues, caterers, and artisans I know personally — ensuring quality and reliability at every touchpoint.